Our Trusted Partner

Our partnership with National Life Group is foundational to who we are at Lakeshore. It’s a relationship that benefits not only our clients, but also our agents —creating meaningful impact from day one and supporting long-term success.

Founded in 1848, National Life Group has been serving individuals, families, professionals, and businesses across the United States for more than 177 years. Their longevity, stability, and mission-driven approach continue to set them apart in our industry.

Why This Partnership Matters

Affiliating with National Life Group offers the entrepreneurial freedom to build your business—paired with the support, resources, and infrastructure needed to thrive.

Ease of Doing Business

National Life Group continually invests in evolving technology to make doing business simple and efficient. From writing and submitting applications to underwriting decisions, agents benefit from short submit-to-decision timelines.

Competitive, Comprehensive Solutions

Through National Life Group’s family of financial services companies, agents can offer a broad portfolio of life insurance, annuities, and financial solutions—designed to meet the diverse needs of individuals, families, professionals, and business owners.

Grow Your Practice

Ongoing education and advanced training programs help agents expand into specialized markets, including:

High-net-worth individuals
Business owners
Foreign nationals
Nonprofits
Plan sponsors

Development & Recognition

Whether you’re new to the industry or a seasoned professional, National Life Group provides continuous learning, mentorship, and recognition programs that encourage growth, celebrate achievement, and support long-term career advancement.

Marketing Support

Agents have access to proven marketing campaigns, sales concepts, prospecting tools, compelling social media content, and educational resources—designed to help build visibility, credibility, and momentum.

Community & Purpose

National Life Group is a mission-driven organization committed to doing good. Agents are empowered to make a meaningful impact in their local communities while building their business, network, and personal brand.

You’re free to build your business—but you’re never on your own. Our partnership provides the tools, training, and support to help you succeed at every stage.

section used for wave pattern only

Interested In Joining Lakeshore Financial?
Contact Us Today!

We’re always looking for driven professionals across the country — not just for our current openings. Reach out to learn about the resources and support that set us apart from other firms and how we can help advance your career.

Name

Email

Address

Phone

Question

Thank you!

Oops!